Most people seem to underestimate how much a design of a website affects the success of the site. A well-designed website helps build credibility and retain audience thereby reducing bounce rate, which is a major factor in ranking. The design of a website offers a number of other benefits; we are going to discuss those along with four trends in SEO-friendly web design that you should be considering. Buckle up because what we are going to talk about here could have a major impact on your website. So listen carefully.
Web typography is changing rapidly. It’s becoming more defined, bigger as well as bolder. The look is becoming more simplified easy to read, thanks to a casual yet interesting way of presentation. There are two types of typography you should be aiming at, and those are bold and classic. These are on trend right now and cater to the modern audience well, as per a number of case studies done over the last few years. People can get some best web design tips to make it perfect.
Website typography is very powerful, very eye-catching and very mobile-friendly too. If you don’t know already, being mobile-friendly can get your website to rank. Choose an excellent SEO-friendly, mobile-friendly typography to attract and retain readers.
Often you’d notice even after writing valuable content, you have high bounce rate and are unable to retain readers. What are you doing wrong? The answer lies in the presentation. The internet is a very distracting place; it’s also very colorful. Add color to your post. Break paragraphs. Don’t be afraid to create paragraphs of one line because large chunky paragraphs tend to scare people off. Add images, Gifs, and animations.
Make it look visually appealing. Invest time in picking up images from the internet. If you have the habit of sharing your post on the social media, you will see more people clicking on the post when you have an appropriate image to go along.
The color of the website is a major factor in retaining readers or even building a loyal audience. The colors that you chose on the menu bar, on the logo, on the subscription button will determine if the reader will click on the button or the menu bar. Say if you use a bold and loud color, the audience won’t bother even to consider clicking on anything. They’ll just hit the back button. Choose a somber colored theme or at least a theme where you can adjust the color.
For anyone who is not familiar with this web designing term, “above the fold” basically refers to the part of the website that is visible to you without scrolling in any direction. Each year there are a number of desired above-the-fold designs that become incredibly trendy.
It is really important to take this into consideration because it impacts the first impression of a website. Like we discussed earlier, you don’t want to have a high website bounce rate. Better pay attention to your above-the-fold design. Two of the most trendy design for this year is overlapping content and a good navigation menu right at the tip of the finger.
What do you think is the best trend to follow when it comes to SEO-friendly web designs? Share your views and case-studies with us.