Having trouble in pulling traffic or gaining proper coverage of your small business website? Well, there can be a number of reasons that you are failing with your website, and that is why we thought we’d make a post for you to follow.
These are some practical, actionable tips that you can put to use and let your website take off the right way. We are sure that some of these strategies will work, but it’ll take time, therefore don’t get too disappointed with no immediate result.
A clutter free website is a key to customer attractions. When you are setting up your site, or if you have hired someone to do the work for you, you should tell them to concentrate on simplicity and necessity.
To make the site rank in search engine every time someone Google searches for your business, you need to abide by Google’s recommendations. Do on-page SEO; there are tons of tutorials online to guide you about it.
Make Site Mobile-friendly
Google ranks sites that look great on mobile largely because 50% of the people searching on Google are doing it on their smartphones. Get a mobile-friendly theme or ask developers to enable AMP on your site.
Visible Contact Page
Since the website is to attract customers to your small business website, make sure they can reach out to you as easily as possible. Otherwise, you will loose potential customers and it’s something that you should be avoiding as much as possible.
Build a Brand
That is the first and the last goal. To build a business you need to build a name for your business and that is something you need to keep in mind while selecting a theme or writing posts for your website.
Capture Inbound Leads
You can keep in touch with people who are interested in your products but don’t trust you enough to buy them, by acquiring their emails. Send them information about your products and business from time to time.
Write Unique Stuffs
One of the things you should be concentrating on while building your website and after is to write stuff that hasn’t been written before. Offer them something more than your competitors to get an edge in the industry.
Have a Content Strategy
Don’t just post whenever you feel like and whatever you feel like. You need to have a plan, a strategy, execution and then you will also have to measure the effects of your plan. If the return isn’t good enough, make another plan execute and measure.
Visible Products and Services
If the website is for selling or promoting your service or product, make sure it’s visible right away when they visit. Make sure; the site is developed in a way that prompts people to see your product page. Adding a call-to-action is a good idea.
As both search engine ranking factor and better user experience, you need to make your site fast, or people will just get frustrated and hit the back button. You wouldn’t want that, would you! Get help from professional people.
So did you employ any of these tips for small business websites, let us know?